The future of Irish brand connection starts here. This is marvel.

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Marvel is Ireland's newest talent and influencer management agency. Founded by Alan Cawley, a veteran with over 12 years of experience in media, advertising, and influencer marketing, we bring a holistic approach to campaigns by combining expertise in digital media, traditional paid media, and influencer management.

Meet the founder

Alan Cawley

Founder & Director

Alan is Founder & Director of Marvel the Agency. Alan has worked in the advertising and media industry in Ireland for over 12 years. He has deep experience in media planning, buying and client servicing, having worked at a senior management level for some of the biggest global agency networks in Dublin. His knowledge spans both traditional and digital media for cross-industry clients that span some of the biggest brands in Ireland.

Previously, Alan spent many years working in an influencer agency in Ireland, managing campaigns and engagements across a large portfolio of talent. Alan understands that having a great reputation and being easy to work with are both essential for success in this industry. Prior to that, he worked in digital sales for TV3 (now Virgin Media Television).

Alan holds a Bachelor of Arts degree in PR & Communications from IT Carlow and a Post Graduate Diploma in Digital Marketing from DIT.

Alan co-hosts The 2 Culchies, a chart-topping podcast that delves into all things country in Ireland.

Trusted brand partners
We understand influencer marketing & advertising at a top class level. Do it and do it right.
Marvel represents talent beyond at just an agent level. Yes, they broker deals but they also manage you. From organic content strategies to career trajectories. I love the boutique style offering.
Sinead De Butleir
Marvel Influencer